Hotel RFP & Business Case Management

We help hotel owners maximize high-value corporate and group demand through disciplined RFP (Request for Proposal) strategy and business case management—driving long-term RevPAR and occupancy gains.

Franchise hotels operate within unique brand ecosystems that demand consistency, certification, and a deep understanding of proprietary systems. Our team is fully trained and certified across major franchise platforms, ensuring hotel owners never fall behind in compliance while unlocking opportunities the brand alone cannot reach. We bring strategic sales and marketing capabilities that build on the brand’s foundation and amplify results beyond baseline expectations.

Our approach is designed to ensure your hotel not only participates in critical RFP cycles, but wins the right business at the right rate. Regardless of brand affiliation, successful RFP management can be the difference between trailing the comp set and leading your market.

Our services address a key gap we’ve seen across ownership groups: RFPs left unaddressed for years, leaving substantial corporate demand on the table. In many markets, this single oversight explains why hotels underperform against competitors with stronger commercial discipline.

• Unlocking Missed RFP Opportunities. We conduct comprehensive RFP audits to identify historical gaps and missed opportunities, and bring your hotel back into contention for key corporate accounts—whether through consortia programs or direct solicitation.
• Creating Data-Backed Business Cases. Winning RFPs requires more than submitting rate grids. Our team builds compelling, data-informed business cases that account for local demand patterns, historical win rates, stay pattern optimization, and strategic displacement analysis.
• Ensuring Brand Compliance and Submission Readiness. For franchised hotels, Bezla provides complete support in navigating brand RFP systems and securing compliance with all required training, standards, and platforms. Our provisionally patented tools accelerate RFP submissions and improve your visibility to global travel buyers.
• Evaluating RFP Value Beyond the Rate. We help hotels assess not only if they can win the business—but whether they should. Every submission is reviewed for potential length-of-stay benefits, low-demand night optimization, and the long-term impact on channel profitability and rate integrity.
• Supporting Ongoing Account Management. Beyond the initial win, we provide owners with frameworks to retain and grow awarded accounts through tailored performance tracking and relationship management—ensuring the business remains productive throughout the contract term.